Office of Globalization Redesign
Redesigning the Purdue Office of Globalization website and social media to better reach students and disseminate information to them.
UX Design | September to December 2021
The Office of Globalization is committed to increasing cultural and global awareness, providing intercultural development opportunities for students, and providing study abroad opportunities within the Polytechnic Institute. Polytechnic students are not communicating with the Office of Globalization prior to studying abroad even though they are an integral part of the process.
Process
Research & Analysis
Secondary Research, User Interviews, Focus Groups, Landscape Alignment, Journey Mapping
Ideation & Prototyping
Iterative Sketches, High-Fidelity Mockups, Design Systems, Website Design
Feedback & Conclusion
User Testing, Peer Critiques, Reflections
My Contributions:
Conducted interviews with multiple stakeholders
Led research efforts and synthesis activities
Created high-fidelity mockups using Figma for the website
Developed social media templates and best practices for the Office
Overview
What is The Office of Globalization?
The Office of Globalization is committed to increasing cultural and global awareness, providing intercultural development opportunities for students, and providing study abroad opportunities within the Polytechnic Institute.
The Problem
Polytechnic students are not communicating with the Office of Globalization prior to studying abroad even though they are an integral part of the process.
Our Goal
We approached addressing these gaps through a website design as well as social media strategies, incorporating research insights found through the course of the project.
The Solution
Problem
An unfocused social media makes it difficult to find relevant information.
Our Design
Three main kinds of social media content.
Problem
Lack of information hierarchy and organization.
Our Design
Implemented an information hierarchy by arranging content by importance.
The Problem
Cluttered and unorganized program page.
Our Design
Reimagined filtering system and program page.
Problem
Students do not know when and how to contact the office and have difficulty navigating the website.
Our Design
Implemented Calls to Action, buttons, etc.
How we got here.
From conducting research to informing our designs.
Project Timeline
Website Redesign
FOCUS Redesign website content to more effectively communicate suitable program options and prompt students to engage with the Office prior to applying to study abroad programs.
Heuristic Evaluation
What are the current problem areas of the Office of Globalization website?
In analyzing the current website, we found an excess of
Irrelevant information
Overwhelming amounts of text
and a lack of
visibility in displaying results
visual consistency between pages
Competitive Analysis
Identifying how top university study abroad programs are organizing and disseminating information to students.
Key Attributes
Engaging Visuals + Organization
Information Hierarchy
Search Bar + Simple Filters
Usability Testing
To identify students' motivations, mental model, and overall experience when utilizing the current website.
BEFORE TESTING
5 initial questions
2 TASKS TO PERFORM ON WEBSITE
Finding and Searching a Program
POST-TASK QUESTIONS
3 Reflection Questions
Sketching
Begin to visualize our ideas that were identified through research
APPROACH
Arranged components to match with the student journey and commonalities found in competitive analysis
Reduced text-heavy areas and irrelevant information identified in our heuristic evaluation
Moving to Mid-fis
Creating mid-fis to continue to synthesize our research findings, and using mid-fis as a way to visualize disjointed ideas as a whole
Usability Testing on Mid-fis
USER STORY
Setting a scenario for the participant.
TASKS FOR EACH WEBSITE PAGE
Make sure participant can perform each task.
POST-TASK QUESTIONS
Identify successes, frustrations, and/or confusion.
Social Media
Redesign social media content to be more effective in communicating the office's programs, capabilities, and latest news.
Final Design
Explore the final prototype below